We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Are Some Common Internet Marketing Strategies?

Nicole Madison
By
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

There are many internet marketing strategies a company may use to attract the attention of web surfers and encourage them to visit its site. These strategies are not only used to attract visitors, but also to obtain sales, membership requests, and even just inquiries. Generally, companies use more than one internet marketing strategy to achieve their goals. For example, a company may work to both include targeted keywords in its website content and employ link-building strategies.

Search engine optimization is one of the most commonly used internet marketing strategies; this method involves making a website's content search engine friendly. This means making it easy for search engines to find and index by including certain keywords and keyphrases in the content, based on what consumers are likely to type into the search engines. It also means carefully crafting meta tags, descriptions, and title tags. However, stuffing web content full of keywords isn’t enough to secure a high ranking in the major search engines. Instead, website owners typically spend time crafting, or buying, quality content and ensuring that keyword usage stays around a certain percentage.

It’s important to realize that search engines may look at other factors besides keywords, quality content, and tags when ranking websites. Some companies try another common internet marketing tactic called pay-per-click marketing on Google Ads or Amazon PPC advertising to get more visitors and purchasers. For this strategy, companies choose keywords or phrases and carefully craft ads to appear on other sites. Then, each time a web surfer clicks on an advertisement, he is directed to the site the advertiser has chosen; this means an opportunity to make a sale with each click. However, it can also mean a good deal of expense, as the clicking can add up, particularly when the ads run on popular websites.

Link building is another common internet marketing strategy. With this method, companies attempt to get links from other quality websites; this can help attract more visitors to the company’s website and boost its vision as a valuable resource. It may also help to improve a website’s ranking with the search engines. A company may work to build incoming links not only from other sites and directories, but also from search engines and e-zines. These links may be reciprocal in nature, which means the company that receives inbound links also places the other webmasters' links on its site, or they may be one-way links only.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Nicole Madison
By Nicole Madison , Writer
Nicole Madison's love for learning inspires her work as a EasyTechJunkie writer, where she focuses on topics like homeschooling, parenting, health, science, and business. Her passion for knowledge is evident in the well-researched and informative articles she authors. As a mother of four, Nicole balances work with quality family time activities such as reading, camping, and beach trips.

Discussion Comments

By suntan12 — On Mar 30, 2011

@GreenWeaver- I think that is a good start and if you offer a blog pertaining to your product or service you can generate more interest and even get some feedback from people that reply to your blog.

If the blog is prominent enough it may also be found when conducting searches on the internet. I also think that you can get some initial help from an internet marketing service that can help you put together an internet marketing strategy.

There are really many directions that you could go into. I think that affiliated internet marketing is another one.

By GreenWeaver — On Mar 28, 2011

I think that most companies really value internet marketing promotion opportunities because this is how most people hear of their business.

I know if I had a business, I would take an internet marketing course to really understand how to use internet marketing tools in order to establish my internet marketing presence.

Understanding copywriting and using the right key words I am sure is a start but the information regarding the internet marketing business is so overwhelming that I have difficulty getting started.

I know that building a website with content that is rich and has the right keywords to get me noticed is important. I would also like to offer an opt in option for people that visit my website to consider being on a mailing list this way I can send them newsletters or promotional emails in order to generate more business.

Nicole Madison

Nicole Madison

Writer

Nicole Madison's love for learning inspires her work as a EasyTechJunkie writer, where she focuses on topics like...
Learn more
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.