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What is a Lead Manager?

By Shannon Kietzman
Updated May 16, 2024
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Businesses today have to keep up with the competition in order to be successful. One tool that helps many businesses do this is lead manager software. Different types of lead manager software exist for different business owner’s needs. The basic purpose of lead manager software, however, is to help businesses streamline their computer usage.

Lead manager software allows the entire business process to be conducted on the computer from start to finish, regardless of the project. Most lead manager programs come with an intuitive point-and-click interface. This eliminates the need for any printouts or paper shuffling, which saves time, space, and money. Replacing physical paper files with computer based searching and sorting also means better time management for other tasks.

Another type of lead manager software is used in the Internet industry. An Internet lead manager tool captures leads from any source on the Internet and helps the user respond quickly and professionally to those leads. It also tracks the user’s leads as they move toward a closed sale. In addition, this type of lead manager software tracks the sales staffs’ performance in response time and closing ratio.

Most lead manager software has capabilities called lead capture. Through lead capture, the user does not miss any leads, customizable folders are used to create a filing system within the program, daily work plans keep employees focused on the task at hand, and every lead and all follow-up actions are completely tracked. This enables the business owner and his or her employees to create the most comprehensive follow up program possible.

Lead manager software also allows the user to collect necessary demographic data and compiles it into a readable format. In fact, many of the newest lead manager programs provide easy ways to analyze campaigns, sales people, performance, and customer data, in addition to providing lead tracking. The ability to find leads, keep them, and follow up on them is just as important as hiring a good accountant.

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