We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Bounce Rate?

Mary McMahon
By
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Bounce rate is a statistic that shows what percentage of users land on one page of a website and then navigate away, "bouncing" to a different site. It is one among many statistics that can be used to learn how people use a particular website. Having a high or low bounce rate is not necessarily a bad thing, depending on the structure of a website and its function; it must be looked at in combination with other statistics.

To calculate bounce rate, a count of the number of visitors as a whole is divided by the number of people who only visit one page. A site that gets 1,000 hits a day with 200 users who only visit one page has a bounce rate of 20%, which is generally deemed quite low. In addition to looking at bounce rates for whole websites, people can also explore the bounce rate for specific pages. This can sometimes be more revealing in terms of understanding how people navigate a given site.

Some sites naturally have a high bounce rate because of the way that they offer their resources. Sites that collect informational articles and tutorials, for example, encounter a lot of visitors who land on a specific page with a search, read the page to get the information they want, and then leave. This may be perfectly acceptable to the site administrator, although such sites can also try to keep users on the site with related links to other content on the site.

News outlets often have a high bounce rate as well because people land on the front page, skim headlines, and then navigate away. A site traffic analysis of a news website may reveal that making changes in how the content is presented encourages people to explore further by clicking a headline to read a story in full. Likewise, gadgets that show related news articles and currently trending stories can encourage users to stay on the site.

High bounce rates are generally undesirable for commerce sites. If users are only looking at one page and then leaving, it shows that they are not moving through the sales and checkout process. This may be because users are checking prices and planning to come back later, but it can also mean that users are not happy with the offerings, can't find what they are looking for, or think they can find better prices elsewhere.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a EasyTechJunkie researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.