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Similar to a text highlighter, a media platform spotlights information, giving it more prominence and visibility. In order to choose the best media platform, decisions will have to be made regarding the individual’s or company’s desired image. It is said that perception is reality. In this context, issues like whether to create and maintain a social networking page or if it’s necessary to supply video footage become a crucial part of how the entity is perceived.
Media is simply any means of communication designed to reach and influence a large number of people, such as television, the Internet, and magazines. A good way to begin establishing which multimedia content forms have the characteristics to best make up the individual’s or company’s media platform is to write down and discuss, debate, and determine all of the reasons for wanting to add these features. At the same time, consider the projected benefits and potential costs of multimedia services individually as compared to a packaged platform. Tailoring a media platform to an individual or company is generally a matter of deciding how much or how little of the available technology to use. For instance, a news organization will most likely want to include video in its media platform but for a freelance writer’s website, video content might not be necessary.
Think of a media platform as a kind of network. In order to construct this network, one takes a collection of multiple media or multimedia content forms, such as text, audio, images, animation, and social media, and joins them together. By doing so, one is able to maximize each of the separate information content forms’ potential performance by directing them to work in concert with one another. This combo platter of media features, properly blended, can provide a powerful and effective platform on which to elevate and showcase one’s products and services, advertising and marketing solutions, and philosophical ideas. Each company or individual will have different and unique solutions.
Consider the example of the Windows Media® Platform. It includes the Windows Media® 9 Series audio and video codecs, Windows Media® Player 10, Windows Media® Encoder 9 Series, Windows Media® Services 9 Series, Windows Media® Digital Rights Management (DRM) and Windows Media® Software Development Kits (SDKs). An individual or company must decide if all of these components are necessary to build a comprehensive and personalized media platform.