The first step individuals should take in creating a free webcast is to determine the subject matters they want to cover and the general tone of their presentation. Once the blueprint for the webcast has been laid out, budding webcasters should acquire adequate equipment for recording material. For audio-only webcasts, a good computer microphone with noise reduction features will suffice, while video webcasts will require cameras with decent video recording capabilities. Experts recommend that webcasters invest in video and sound editing software to improve the overall quality of their work.
Individuals should prepare a script relevant to their targeted niche prior to recording — this will make the production appear more professional to audiences, as well as streamline the recording process. Once the material is recorded and edited, users can take advantage of several avenues through which they can share their free webcast. These include personal blogs, video and audio sharing websites, and online streaming services.
Although a handful of free webcasts cover anything under the sun, most successful productions serve a particular niche, such as comedy, investing, or marketing. Experts recommend that individuals who want their free webcast to gain a loyal following find a subject or theme they're comfortable with and are knowledgeable about. Prospective webcasters should then make their shows revolve around those subjects, adding a particular quirk that helps them stand out from other similarly-themed webcasts. Sports fans, for example, can develop a free webcast that talks about sports and deals with it in a unique way, such as presenting parody sketches or offering exclusive interviews with athletes.
Once the general idea behind the free webcast has been determined, webcasters should then make sure their equipment is suitable for their purposes. The cameras used should capture clear, seamless video, and microphones should be able to record noise-free audio while maintaining top sound quality. It often helps to have video and sound editing software installed in the computer to improve the webcast's overall quality. While many successful webcasters learn to edit their own clips, it is not uncommon for individuals to hire third-party editors for this purpose.
Recording the webcast is only one half of the work; webcasters need to ensure that as many representatives of their targeted audience watch or listen to the show. Since a free webcast generates zero direct income, most beginning webcasters opt to upload their clips on free data-sharing and streaming websites like YouTube™ or through free blogging platforms. Individuals who produce free webcasts intended to drive online traffic to a particular site can also host the shows on the website itself; this is most common in webcasts produced by small and large businesses.