What Are the Different Types of Niche Websites?

Lainie Petersen
Lainie Petersen
Niche websites are highly focused on a specific topic, such as traveling.
Niche websites are highly focused on a specific topic, such as traveling.

Niche websites contain content that addresses narrow, specialized topics. The degree of specialization varies according to the desires and interests of the website owner, and formats may range from classic "information" websites to blogging and online discussion forums. Types of niche websites include sites that focus on a particular hobby, business practice or health concern. Other common niche topics include social issues, politics or religion. Niche websites may also address a subset of those interested in a topic, such as female enthusiasts of a particular sport or disabled individuals who are members of a specific profession.

Websites covering different fitness routines are niche.
Websites covering different fitness routines are niche.

In some cases, a niche website is a "hobby" site for someone who simply has an interest in a topic or who wishes to offer a public service. Other niche websites are designed as a marketing tool for individuals or companies who wish to make money from internet advertising or by selling a product that appeals to the site's audience. Since many people use the internet to research or discuss topics that are of interest to them, a well-produced informational site can attract a fair amount of traffic, which can result in the sale of products and services. Site visitors may also click on third-party advertising on the site or make purchases through affiliate links.

Niche websites might focus on a particular hobby.
Niche websites might focus on a particular hobby.

Since niche websites may address topics that have great significance to their readers, such as blogs that deal with illnesses, it is not unusual for a communities to develop on them. To this end, webmasters may include discussion forums and chat rooms on the site. A webmaster may also solicit contributions from readers so as to keep the content on the site fresh and to encourage regular visitors to return often. The more visitors the site receives, the more advertising revenue it can generate.

Dating is one topic that might be focused on within a niche website.
Dating is one topic that might be focused on within a niche website.

A variation on the niche website is the niche blogger. This is someone who maintains an online journal which focuses on a particular topic. Blogs may be interactive and provide readers a change to comment on and discuss blog posts, or the site may simply be a platform for the blogger's writings. While the content on a niche website may be "evergreen" in nature, focusing on basic information that is unlikely to quickly become obsolete, blog content may be much more timely, focusing on current news, recent controversies or events. Both types of niche websites can be profitable if they contain quality content, are optimized for search engine rankings, and contain relevant advertising that is of interest to visitors.

Discussion Comments

manykitties2

@popcorn - It sounds like you already have a good idea of what one of the best websites for yourself would be. Another option is to look up what niche websites for sale are available, and you might not even have to start your own.

When I was building my own niche site I just went with what I enjoyed, as I feel that if you are going after a really focused market you need to have a passion for what you are writing about. For myself I run a site about hockey for women. Now, if I didn't love my sport, there is no way I could keep it up and have the number of visitors I do. Just do what is right for you.

popcorn

I am interested in setting up my own website and was wondering how to find a niche market that would be fun to work with?

While I have a few concepts in mind I would really like to hear of some niche website ideas that haven't been done to death yet. For myself I am a huge fan of bad horror movies, especially ones about vampires, so I think reviewing them and building a site around that idea would definitely fall into the niche category.

Also, when building niche websites, do you think it is a good idea to use other free websites to promote yourself. I know that banner linking can be a very good way to spread the word about a new site.

Post your comments
Login:
Forgot password?
Register:
    • Niche websites are highly focused on a specific topic, such as traveling.
      By: George Dolgikh
      Niche websites are highly focused on a specific topic, such as traveling.
    • Websites covering different fitness routines are niche.
      By: michaeljung
      Websites covering different fitness routines are niche.
    • Niche websites might focus on a particular hobby.
      By: Rostislav Sedlacek
      Niche websites might focus on a particular hobby.
    • Dating is one topic that might be focused on within a niche website.
      By: rodjulian
      Dating is one topic that might be focused on within a niche website.
    • Wedding websites might give brides tips and ideas for her big day.
      By: tomas del amo
      Wedding websites might give brides tips and ideas for her big day.