We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What does It Mean to Vanity Search?

Tricia Christensen
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A vanity search may be more commonly known as ego surfing. This is a term that may have been coined by Internet mogul, Sean Carton. When you vanity search, you are essentially using a search engine to look up yourself. Other names for this practice include self-googling, googling yourself, ego searching or autogoogling. These names reference the common practice of using Google to perform this search.

If you’re new to the Internet, it can be interesting to vanity search, to see if anyone knows who you are. Of course, what you may see at first is a lot of people who have the same name as you. Once you start to blog, post, or put information up on places like Facebook, a vanity search may reveal more pages that refer to you.

Sometimes the term is used derogatively to describe those people who are obsessed with seeing their names pull up on a search engine. If your name ends up with thousands of results, it can be a boost to ego, hence the term ego surfing. It can raise your self-esteem when other people write about you, cite your work, or give links to your work.

However, there may be some other reasons to vanity search. First, the Internet is unfortunately a place where a lot of theft of original material occurs. Sometimes this theft is extremely incautious. People may lift something you’ve written and still credit you for it, but they may be violating copyright or terms of use of a blog you write. You can contact these people and ask them to stop using your work, or you can make arrangements with them that may be profitable to you. Theft is not always ill intended, and some people just don’t realize they’re affecting profits or violating copyright laws, when they use your work without your permission.

Another reason why some people vanity search is to find out if people are reporting untrue things about them, or saying unkind things. This may most be applicable to people who are well known, either for some reason in the Internet community or offline in some celebrity fashion. When hurtful things are written about a person, or moreover inaccurate things, it may be possible to change this by commenting on someone’s website. You can correct false reports though you may not be able to do much about vicious attacks that are opinion based.

A great number of people may occasionally vanity search just for the fun of it. It’s generally a harmless activity. Given the vast information available online, searching your own name and coming up with results that have nothing to do with you may be a check to vanity rather than encouraging it.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Tricia Christensen
By Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a EasyTechJunkie contributor, Tricia Christensen is based in Northern California and brings a wealth of knowledge and passion to her writing. Her wide-ranging interests include reading, writing, medicine, art, film, history, politics, ethics, and religion, all of which she incorporates into her informative articles. Tricia is currently working on her first novel.
Discussion Comments
By pleonasm — On Nov 01, 2014

@clintflint - In some cases I think it's actually a good idea to do this though. People have done all kinds of malicious things online, including posting images they shouldn't or saying things they shouldn't and it's better to know what is being said than to live in ignorance and maybe get burned later on.

By clintflint — On Oct 31, 2014

@KoiwiGal - That's actually a really easy line to cross, unfortunately and I know I've done it. Usually I think a real vanity search isn't necessarily going to be for your name, but for the names of the people around you so you can figure out what they've been saying about you in private.

I remember when I was a teenager all my friends were into LiveJournal and would write stuff about our classroom all the time and I was constantly surfing around trying to see if anyone had mentioned me.

I try not to let myself get that interested in it these days and mostly you don't find anything interesting anyway, but I know it can be difficult to resist the temptation.

By KoiwiGal — On Oct 30, 2014

If you've got a valid reason to need to know if your name comes up online, then I would suggest signing up for a notification system that will let you know when it happens without your having to search for it. Whenever I put up unique articles online that I don't want people to steal, I will use a fragment of the text in the same way, so I will get a notification if someone else posts it online.

I think it's only really a vanity search if you are constantly looking yourself up to see what people think of you.

Tricia Christensen
Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a EasyTechJunkie contributor, Tricia...
Learn more
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.