We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Floating Ad?

By G. Wiesen
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A floating ad or advertisement is a type of Internet advertisement used by a number of different companies and seen on various websites throughout the Internet. They are somewhat similar to a pop up advertisement, but typically offer a more unique viewing experience and may include animation, sound, and other aspects that make for a more eye-catching advertisement. This type of ad will usually appear when a website is loaded, will appear “over” the website itself and likely disappear on its own in a set period of time. A floating ad can include the ability for a user to close it if desired, and may take up the entire screen or only a portion of it.

There are a number of different types of advertisements that are quite common on the Internet, and they are typically quite important since a great deal of many websites’ revenue comes from advertising. Banner ads are those that are usually located at the top, bottom, or sides of a website and typically consist of a “banner” image and text, though these can include some animations as well. A pop up ad is a type of advertisement that appears over a web page and usually consists of a secondary window or box with the advertisement in it, and often needs to be manually closed.

Pop up ads are somewhat notorious for being seen as obtrusive and annoying by many users, but they often provide significantly greater numbers of “clickthroughs,” people clicking the ad, than banner ads. A floating ad usually seeks to combine the best traits of each of these two other types, often seeming somewhat less obtrusive than a pop up, while not being as easily ignored as a plain banner advertisement. While a floating ad still appears over a website, similar to a pop up, it does not usually exist in a separate window but is rather part of the website itself.

A floating ad is often seen as less annoying because it can be made fairly small to not take over a screen the way a pop up often does. Animation and audio are frequently included in floating ads and these ads will usually appear for about 10 seconds before closing on their own. A floating ad for a new car, for example, might feature an animation of the car itself driving across the bottom of the screen, perhaps followed by the car returning at the top of the screen and then turning and driving toward the viewer before disappearing. In the end, the advertisement will usually grab the attention of the computer user, generating a clickthrough rate about equal to pop up ads, while potentially being less obtrusive.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.