We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Linkbait?

Mary McMahon
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

The term “linkbait” is used to describe content on a website which is designed to generate incoming links from other sites. Some people disagree with the use of this term, since it sounds pejorative, implying that all linkbaiting is bad, while other people think that the term is perfectly accurate, even with the negative connotations associated with the word “bait.”

Almost every website participates in linkbaiting. Most people design websites with the intention of attracting readers, and as a result they try to generate material which is picked up and linked by other sites. However, there are varying degrees of linkbaiting, ranging from writing a useful guide to something to deliberately baiting the owner of another site by launching a personal attack on him or her. Some people who support the concept of creating linkbait frown on more aggressive tactics.

In addition to typically immediately increasing traffic to a website, linkbaiting also drives a site up in search engine rankings, as most search engines look at how many links a site and uses these links to assess the value of a site. Therefore, a piece of linkbait can also benefit a site in the long term, by moving it up in the ranks so that it will appear when people search for related terms. Webmasters must be cautious when trying to increase their links, however, as some search engines look at the authority of the site issuing the link and factor that into a search result; in other words, not all links are good.

There are two basic categories of linkbait: positive linkbait, such as a resource which other web users may appreciate, and negative linkbait, like attacks on other sites. Positive linkbait can come in a variety of flavors; it could involve something new and interesting, it could provide an incentive for visitors like a contest, or it could simply be insightful or intriguing. Many web developers, for example, write applications which serve as linkbait, because other web users link to these applications and their developers by extension. Negative linkbait, on the other hand, is focused on controversial or contentious material, and it can be highly effective, although some people find it distasteful.

Some people believe that effective linkbaiting is a great search engine optimization (SEO) tool. This idea has become so widespread that some SEO firms offer linkbaiting services, along with tips and tricks to increase links and traffic to the websites of their clients. Many bloggers especially also work hard to create linkbait in the hopes of making their sites profitable.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a EasyTechJunkie researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Discussion Comments
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

Learn more
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.