We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Search Engine Marketing?

By Amy Hunter
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Search engine marketing is the process of promoting a website through Internet search engines. The goal of search engine marketing is to increase the amount of traffic to a particular website by raising its visibility on search engine result pages. There are a variety of ways that a company can implement search engine marketing. There are opportunities for paid placements, context advertising and paid inclusion. The most common form of search engine marketing is search engine optimization.

Search engine optimization is the process of writing and editing the content of a website so that the website will receive more visitors and to ensure that the visitors to the website will be potential customers. The content of the websites as well as the HTML coding of the website are edited.

The importance of using the proper keywords when optimizing a website cannot be overemphasized. Marketing professionals that have experience with search engine optimization will determine keywords that are both relevant to your website and include commonly searched terms.

Paid placement is the process of buying advertisements on search engine result pages. These advertisements are not included in the search engine results. Depending on the search engine website, the paid placement advertisements may be listed along one side of the results page or at the top of the results page.

Contextual advertising allows your advertising to appear in a pop-up in the text of a page. These types of advertisements are popular on many forums or bulletin boards. The key to having an effective contextual advertising campaign is with the proper selection of keywords. We have all seen irrelevant websites attached to certain words, and the result is annoying, and not likely to make us visit the website.

Paid inclusion is a form of search engine marketing which allows a company to purchase placement on a website for their advertisement. This type of search engine marketing closely resembles more traditional advertising methods. Again, for this to be an effective choice, it is important that your advertisement appear in front of potential customers.

One form of search engine marketing that you should stay away from is black-hat search engine optimization. Black-hat SEO uses tactics such as keyword stuffing to bring your website to the top of the results page. Keyword stuffing is the process of loading your page with a list of popular keywords that are irrelevant to your website. While this process may temporarily raise your website in the results page, long term results are poor. Search engines frown upon the practice, and are constantly removing, and often black-balling, websites that use this practice.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

By ButterPecan — On Jun 15, 2012

@backdraft Search engines have been blending sponsored results with organic results more and more.

By nextcorrea — On May 05, 2012

I work for a dedicated search engine marketing agency and we have never been busier. We opened two years ago and things were pretty slow but now we have more work than we can handle. We have recently expanded into social media marketing as well and that has done wonders for our business.

We are well positioned because companies know that they need to have a social media presence but most of them don't know how to do it successfully. We put together a detailed plan and can point to a proven track record. We make it easy for companies to see that they need the help we can provide.

By backdraft — On May 05, 2012
I drives me nuts when search engines include PPC search engine marketing ads in the list of results but try to keep the fact that they are ads concealed. I have clicked on so many sites that I thought were the most relevant to my query only to find out that they paid to be there. It is usually obvious because they are trying to sell you something.
By Ivan83 — On May 04, 2012

You know how they talk about industries that never existed before that suddenly make huge amounts of money like bottled water or cable TV? Well search engine marketing is one of them. This didn't exist at all just 10 years ago and now it is a huge market. Some experts believe that search engine optimization marketing is the most effective kind of marketing an advertiser can buy.

I have been involved with paid search engine marketing in an abstract way for a few years now. One of the biggest tasks of this kind of marketing is to get your company or product to be in the top of the search results. You can accomplish this by loading your site up with targeted keywords. I write articles filled with assigned keywords to help companies improve their search engine rankings. It is not thrilling work but the money is good and the demand is huge.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.