We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is SMS Marketing?

By Ken Black
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Short message service (SMS) marketing is a relatively new marketing technique that focuses on the use of text messaging to spread a marketing message. The process involves preparing one or more text messages offering such things as specials, new products, or new information about a product. These may be done in house or by a professional marketing group. This new media marketing concept is catching on in a variety of different fields after originating in the wireless industry.

One of the first groups of companies to make use of SMS marketing were the cellular service providers themselves. These companies had a natural customer base and already had every customer's cell phone number. Further, the cell company already had the technology and access, making it a very cheap option to reach customer quickly. Companies could use this tool as a way to promote upcoming products, such as new phones, or new services over the cellular network.

Often, those involved in SMS marketing already have a pre-existing relationship with the customer, which is why the phone numbers are easy to get. Despite this, SMS marketing can seem somewhat invasive to many individuals. That is one reason many companies ask customers if it is acceptable to contact them via text messaging. Some customers can be especially annoyed by this form of marketing if they are not asked and their service provider charges for incoming messages.

Although SMS marketing is relatively new, some companies point to several advantages of the method. First, it is a cheap and quick way to reach many individuals at the same time. Second, often these customers already know the company and a text message can seem very personal. Third, unlike mail, which sometimes remains unopened, every recipient will likely open the message at the very least. These advantages have led to a response rate of 15% to 80%, depending on the industry.

At the same time, there are some limitations to SMS marketing. Senders can only use a maximum of 160 characters, meaning getting a complete marketing message out can be very difficult. Also, those who send multiple texts to continue their message may be seen as too aggressive or invasive by the customer. These limitations often force companies to use SMS marketing as simply the hook that draws the customer in to seek more information.

To prevent spam advertisement through the use of text messages, some countries have laws very similar to their spam e-mail laws. The United States law against spam, for example, applies both to e-mails and messages sent to wireless devices. The same is true in the United Kingdom, where both forms of communication are regulated under the 2003 Privacy and Electronic Communications Regulations.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By bluocean — On Feb 25, 2011

SMS Marketing has picked up recently because first it is cheap yet proven effective. We can see immediate results.

SMS Marketing can be done anywhere suitable for us. So it's quite convenient too.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.