Do I Need a Search Engine Optimization Expert?

Malcolm Tatum
Malcolm Tatum

Just about everyone who wants to drive traffic to a website knows the important of structuring the text and descriptions of the site using keyword optimization. By using verbiage that is likely to have the site appear in the top selections for keyword searches, the opportunity for driving increased traffic to the sight is significantly enhanced. Since this is such common knowledge today, is there really a need to consult a search engine optimization expert when creating or redesigning a web site? Actually, there are several good reasons to do so. Here are a few examples.

Woman doing a handstand with a computer
Woman doing a handstand with a computer

One of the main reasons for bringing in an SEO expert is that choosing the right keywords and key phrases involves more than simple guesswork. Search engines are becoming increasingly sophisticated. Where once loading the content down with multiple repetitions of a single keyword would be enough to make the site show up high on search engine results, many search engines now filter out sites where the use of the keyword seems excessive. Someone who is highly competent with search engine optimization will not only have a good idea of what primary keywords to use, but also what secondary keywords or phrases would be helpful.

Another advantage of consulting a search engine optimization expert is that the individual is likely to utilize several resources to identify the best keywords to enhance search engine performance for your site. The expert can analyze the average daily and monthly activity of searches made with certain keywords or phrases, ascertain their relevancy to your site, and make intelligent suggestions based on solid historical data. A search engine optimization expert today relies much less on chance and instinct and a lot more on verifiable information.

An SEO marketing specialist will have access to several strategies to employ when it comes to populating your site to the various search engines. While it would be possible for you to employ some of these same strategies, chances are it would take much more time and effort on your part. If you have all the time in the world, then there is no need for the expert. However, if you need the site to deploy quickly while you engage in other revenue producing activities, calling in a search engine optimization expert will be in your interests in the long run.

Not everyone agrees that there are any true experts in the field of search engine optimization. However, there is no doubt that individuals with a strong understanding of how SEO works can be an asset to anyone who wants to drive more traffic to a given web site. If traffic is crucial to the success of your site, asking someone who earns a living as a search engine optimization expert to evaluate the site and tell you what they can do to raise your site’s visibility is certainly worth considering.

Malcolm Tatum
Malcolm Tatum

After many years in the teleconferencing industry, Michael decided to embrace his passion for trivia, research, and writing by becoming a full-time freelance writer. Since then, he has contributed articles to a variety of print and online publications, including EasyTechJunkie, and his work has also appeared in poetry collections, devotional anthologies, and several newspapers. Malcolm’s other interests include collecting vinyl records, minor league baseball, and cycling.

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Discussion Comments


Some people tend to concentrate on solid content with the idea that keywords will form "naturally" from the content and people who want to find it ultimately will. There is some merit to that claim, perhaps, but have any studies been done to compare SEO techniques to simply forming a niche and posting content relevant to it?


It's a good idea to proceed with caution when determining search engine optimization strategies. Why? Search engine companies are getting better at spotting such practices as "key word stuffing" and penalizing sites for them. If the goal is to increase how "high" your site is ranked in a search, it is self defeating to employ strategies to game the system unfairly if the end result is a penalty from the engines where you want your sites to rank well.

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