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There are many theories concerning how to choose the best blog url. Most people agree that a good url is a name that will be easy to remember, will intrigue visitors, and will not become irrelevant as the blog evolves. The problem becomes that people have different ideas concerning how to go about creating these conditions, and those ideas can be conflicting.
A blog url should first and foremost be memorable. It is often a good idea to create a memorable url by having the blog name actually relate to the content of the site. Another way to be memorable is to be clever: Having a url that comments on the content of the site can help visitors remember the url itself. A name that rhymes or is otherwise catchy will also help visitors remember the url.
It is also important to choose a name that is easy to spell. A blog url that utilizes unconventional spelling will be difficult for visitors to find. Readers may mistype the url in the address bar and be unable to reach the page. A blog name that is easy to spell will help established traffic keep coming back.
Even though keywords within blog posts can help drive traffic to the blog, when the blog's url contains a vital keyword people are often more likely to click on that site from a search engine's listing. Having a blog url that directly relates to a common keyword can be a great strategy for getting visitors in the first place. It can also help guide the content of the blog and let visitors know what to expect.
Many people choose blog urls that become irrelevant as the blog develops. These urls may focus on a singular event, or they may date themselves. The blog url may become embarrassing as the writer develops as a person. It is important to choose a blog name that one will not wish to change later on, as changing urls can mean a loss of search engine rankings. This is why many people feel most confident using their given names or other established monikers as their urls, because these are unlikely to change over time.
It is important to remember that good content will often make a seemingly bad blog url relevant. The content of the web page makes the name memorable, and readers easily remember the name because they enjoy the content. Creating a blog that people want to come back to will often make other considerations moot.