We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Email Direct Marketing?

Mary Elizabeth
By
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Direct marketing refers to advertising that travels straight from a business to its customers with no intermediary. This type of marketing has several benefits: first, it can be more specifically targeted than, for example, buying advertising that the business’s customers may or may not come in contact with; second, it can be tracked to see how effective it is. Flyers and catalogs sent by snail mail are more traditional types of direct marketing. Email direct marketing is a newer approach in which promotional material is sent via email.

Direct marketing via email has some advantages over telemarketing and direct mail. First of all, it costs less than either. This means that businesses can send out more marketing messages and fine-tune them to different segments of their audience. Second of all, it is not subject to global cutoffs, the way telemarketers of any kind can be stopped by signing up for the national do-not-call list.

However, email direct marketing has guidelines, rules, and penalties that are not in place for mailings sent through the United States Postal Service. It is important for anyone who plans to begin an email direct marketing campaign to become acquainted with both the law and the currently accepted best practice. The first will help prevent the business from being labeled a spammer. The second will help keep the business in its customers’ good graces.

In 2003, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed. In it were some requirements for those who send out commercial email, a definition of commercial spam, and an explanation of the penalties for spamming. According to CAN-SPAM, an email direct marketing can be commercial spam if it has four characteristics: it must be sent in bulk, contain nearly identical, if not identical, messages, not have been solicited by the user, and be email of a commercial nature. Email that has these characteristics is known as Unsolicited Commercial Email or UCE.

CAN-SPAM requires the use of accurate header information and subject lines, the presence of opt-out options, and the inclusion of the sender’s physical postal address, along with a clear statement that the message is commercial in nature. In addition, it is forbidden to harvest emails by collecting them from websites, use scripts or other means to automatically register accounts, create recipient email addresses by permutation, or use a computer or network to relay email without permission of the owner. Experts go further. They say that CAN-SPAM is only the minimum and honest, aboveboard merchants should use opt-in, rather than opt-out; never buy or sell email lists; and be clear about the opt-in and what the results of the choice will be.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary Elizabeth
By Mary Elizabeth
Passionate about reading, writing, and research, Mary Elizabeth is dedicated to correcting misinformation on the Internet. In addition to writing articles on art, literature, and music for EasyTechJunkie, Mary works as a teacher, composer, and author who has written books, study guides, and teaching materials. Mary has also created music composition content for Sibelius Software. She earned her B.A. from University of Chicago's writing program and an M.A. from the University of Vermont.
Discussion Comments
Mary Elizabeth
Mary Elizabeth
Passionate about reading, writing, and research, Mary Elizabeth is dedicated to correcting misinformation on the...
Learn more
EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.