We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Opt-In Email?

By Sherry Holetzky
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

In an effort to avoid "spamming," or bulk mailing of unsolicited email advertisements, some businesses have begun utilizing opt-in email services. This type of service simply means that the user has agreed to accept advertisements and information regarding certain specified topics, such as business newsletters, coupons for particular services, or messages announcing new products or sales events.

Opt-in email requires the target to opt-in by clicking a link, registering, or confirming his or her email address. Some advertisers even use a double opt-in email option, requiring at least two separate actions in order to receive a message or a newsletter, to ensure that no one can claim to have been spammed. Consumers are always free to opt-out of such mailings at any time.

Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as consumers grow more and more turned off by such calls. Even if you pay a fee for opt-in email advertising services, it will still cost less than the continued overhead and expenses of these more traditional options.

While opt-in email seems to be the answer to quick, simple, inexpensive advertising, it may not be the perfect solution. Some businesses encounter less than reputable companies that simply sell collections of email addresses even though the owners did not actually agree to receive advertisements. Email addresses are frequently "harvested" from many different online sources, and lists are bought, sold, and traded frequently. It is difficult to know for sure how email addresses were obtained.

Most reputable firms will offer to complete the mailings for you, and send your ads out over their list. It is unlikely that they would give away lists that have taken such effort to compile. People who have actually agreed to take part in opt-in email are not easy to find. Compiling such a list takes a great deal of time and energy, because most consumers are leery of agreeing to accept ads, so this is something you should keep in mind when looking for a service.

Also, be aware that there are federal laws concerning advertising and spamming. You could get into trouble with the Federal Trade Commission if you do not follow all the rules precisely. Make sure you understand the ins and outs of email advertising -- even opt-in email -- or hire an experienced, reputable company to handle your advertising.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

Discussion Comments

By ebizjh — On Aug 16, 2012

Great post, always looking for information on building a list.

I have found an ecourse with help on building a list.

By bagley79 — On Jun 20, 2011

Many internet marketers will encourage people to build a list by gathering opt in email addresses. There is nothing wrong with this system, and it has proven to be quite successful for many people. There always seem to be those who abuse it though and give it a bad name for those who are using it honestly.

If you are a business person who uses opt-in email forms to gather addresses, I would encourage you to treat those names as you would want to be treated. Do not bombard them with meaningless communication, but make sure you stay in touch with your list with information that is appealing and pertinent to your service.

By myharley — On Jun 17, 2011

Even though you opt-in to a certain email list, your name can still be sold or shared with other lists. Most opt-in boxes will say that they will never sell your information and that they hate spam. So although your name may never be sold, sometimes it can be shared with other lists that you may get offers from.

Opt-in email lists are a good way for people to build up their business and it makes it convenient to reach a targeted amount of people in one email. You can always unsubscribe, but I would only sign up with people that you trust in the first place.

By julies — On Jun 15, 2011

Opt-In email sign ups have seem to become very popular. I have seen many of them on facebook fan pages. I think this is a good way to legitimately build up your email list. By having people opt-in to your list, you know that you are getting a list of people who are interested in the products or services you offer.

People can always opt-out or unsubscribe at any time, but you know that when you contact them, they are more willing to read your communication because they have personally signed up to hear from you.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.