We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Permission Based Email Marketing?

By N.M. Shanley
Updated May 16, 2024
Our promise to you
EasyTechJunkie is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At EasyTechJunkie, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Companies that send promotional emails only to those customers who have requested to receive such correspondence practice permission based email marketing. These customers must opt-in, or request, to get on these email distribution lists. Opt-in email advertising campaigns generally have higher open and conversion rates than unsolicited bulk emails.

The open rate is the ratio of the number of emails opened, compared with the total number of emails that were sent. The conversion rate is the number of sales that were completed as a result of the email campaign, compared to the number of emails opened by customers. Both types can be used to track various kinds of information.

Unsolicited emails, known as SPAM, do not get good response rates, and are deemed annoying by many consumers. Such emails can also ruin a company’s image. In the United States, SPAM was made illegal by Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003.

Permission based email marketing is much cheaper than producing a direct mail campaign that must be printed and mailed. Email campaigns are also highly targeted, which can lead to better response rates. With permission-based emails, the company is marketing only to consumers who specifically asked to receive information about the company’s products.

Companies can build their own opt-in email lists, or purchase an email blast service from another company. Email blast service providers send emails only to consumers who have asked to receive various promotional emails based on their individual interests. Many providers focus solely on providing opt-in advertising emails to other companies. This gives permission based email marketing users various options to increase sales for a relatively low cost.

Companies often use a double opt-in system to increase permission based email marketing campaign results. In a double opt-in system, the customer asks to receive promotional emails and provides an email address. A confirmation email is sent to the customer with an activation link. When the customer opens the email and clicks on the link, the customer is subscribed to the email list.

The double opt-in procedure helps ensure that is was in fact the customer who provided the email address. It also reminds the customer that they subscribed to the email list. This reminder helps the customer determine that emails received in the future are not unsolicited bulk emails. This reminder helps increase open rates.

Another way companies can improve permission based email marketing campaign results is by including free value-added information in the emails. For example, a food company can include barbeque recipes along with an offer to save on its new barbeque sauce. The added information gives the email recipients information they can use whether or not they are in the market for a new sauce.

While this may not result in an immediate sale, the email created goodwill with the customer by providing free information. This will entice the customer to open future emails. One of those emails may lead to a sale.

Companies communicate the contents of the email in the subject line. The subject line must give the recipient a reason to open the email. The content of the email must be related to the subject line. Usually, customers who feel they were tricked into opening an email will not make a purchase.

It’s also important, and required by the CAN-SPAM Act, for the company to provide information on how to be unsubscribed from permission based email marketing list. This information, along with the company’s contact information, should be included in every email. Making the unsubscribe process easy for the customer will create good will for the company as well.

EasyTechJunkie is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By Markerrag — On Jun 19, 2014

@Melonlity -- that strategy only works if you use that newsletter or something else distributed by email to provide information to your customers that they might find useful.

Otherwise, you will annoy even those who subscribed to your email list. No one wants to be badgered with a barrage of information that isn't useful to them.

By Melonlity — On Jun 18, 2014

A very effective use for permission based email marketing is to put a link on your Website inviting people to subscribe. With so many companies using the Internet to compete with customers, standing out from the pack is essential to survival.

If you are in sales, you know one of the things essential to your success is getting in front of people. You know, reminding them of what services or goods you offer. A newsletter sent through a permission based email list will both do that and avoid badgering people with unsolicited SPAM.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.

EasyTechJunkie, in your inbox

Our latest articles, guides, and more, delivered daily.