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What does a New Media Company do?

A New Media Company thrives at the intersection of technology and creativity, crafting digital experiences that resonate with modern audiences. From producing viral content to leveraging social platforms, these companies shape how we consume stories and information. They're the digital alchemists of our time. Wondering how they're revolutionizing communication? Join us as we explore their impact on the media landscape.
G. Melanson
G. Melanson

A new media company is a business that harnesses one or more of the technologies which have experienced worldwide growth over the last few decades. Technologies such as instant messaging, streaming video, blogs, and social networking sites are made accessible via computers, cell phones, and other hand held devices. These integrations result in the type of broad, all-in-one platform of accessibility that new media companies strive to create.

The Microsoft® Network (MSN®) is a new media company that quickly took advantage of different interactive technologies early on in the dot-com boom. As an Internet Service Provider (ISP), MSN® designed its home page as a web portal, from which users could access an email service, Hotmail®, which has since gone on to become the world's largest free web-based email service. A few years later, MSN® launched an Instant Messenger (IM) feature called MSN® Messenger, which enabled users to chat with one another, share files, and play games.

Blogs are considered a part of new media.
Blogs are considered a part of new media.

While many web tools created by MSN® have gone on to become the most popular of their kind, the network's search engine capabilities were weaker in comparison to that of another new media company. Launched in 1998, Google™ began to garner attention near the beginning of the new millennium for its high degree of functionality and quality of results. As the popularity of Google™ continued to grow, the new media company began adding complementary services to its portfolio, including Gmail™, Google™ Earth, and Google™ AdSense. Google™ also acquired the video sharing site, YouTube™, and popular blog network, Blogger™, and integrated them into its portfolio of services.

New Media companies develop online strategies for businesses to connect with their customers.
New Media companies develop online strategies for businesses to connect with their customers.

In 2006, a social networking site originally created for Harvard students, Facebook™, became available to members of the public. Since then, the popularity of this new media company has skyrocketed with the addition of several integrated and interactive capabilities, which are the hallmark of new media. Facebook™ has created applications which allow it to connect to, and import data from such technologies as iTunes®, iPhone®, and Twitter™, to name a few. Facebook™ also allows outside developers who are not employed with the company to develop their own applications, which Facebook™ users may then add to their account and share with others. Unlike a blog or website, which allow the user to communicate with anyone who has an Internet connection, social networking sites such as Facebook™ allow the user to share and receive information with a select group of other users.

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Discussion Comments


I actually think that media companies are not moving ahead as fast as they could. I remember in college, a professor had said that most of the technology we will be using a few decades from now has already been invented. It's mostly in the hands of the military and intelligence communities. The technology and social media and networking sites we have access to now is really nothing compared to what could be. There is so much potential but it takes a long time for the average consumer to have access to it.

If we think about it this way, media companies are behind on a lot of things. They could do a lot more.


@bear78-- Are media companies really in competition though? Yes, the innovative ones do hold on to their popularity but I don't think they are much in competition with each other. The last I checked, Twitter had an account on Facebook and Facebook had an account on Twitter. These companies actually support one another and work together, because there is enough pie for everyone.


Google and Facebook have become pioneers in this field. Even though Microsoft had an early start with Hotmail and MSN, these new companies ran ahead very quickly. As of 2014, Google is definitely on top of its game and Facebook hasn't slowed down since it developed despite competition from other sites like Twitter.

Things may change in the next decade though. New social media and social networking tools are coming out every day. And when something better comes along, people quickly switch to it, so things can change fairly quickly.

The reason that Google and Facebook have done so well is that they constantly update and renew themselves. Especially Google is very innovative and finds new and better ways to use Google services and more benefits all the time. That's why competition hasn't been able to touch them.

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    • Blogs are considered a part of new media.
      By: Rawpixel
      Blogs are considered a part of new media.
    • New Media companies develop online strategies for businesses to connect with their customers.
      By: gemphotography
      New Media companies develop online strategies for businesses to connect with their customers.